While PhonePe's UPI market share fell by 0.9 percentage points from 46.47%, Google Pay's share declined by 3.2 percentage points from 35.43% since September 2025, yet they are still above the NPCI volume cap of 30%. The post PhonePe & Google Pay’s combined UPI app share fell to 77.8% in Sept 2026 appeared first on MEDIANAMA.
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