Technology
12h ago EN
Oriflame India calls for agency pitches across digital transformation and brand activation
Oriflame is inviting agency pitches for two distinct mandates in India: an integrated Digital Growth, AI & Marketing Transformation Agency and a specialist Brand Experience & Activation Agency. The mandates will be evaluated separately, with a focus on measurable business outcomes and return on investment. The digital mandate will focus on appointing a comprehensive 360-degree, martech- and AI-enabled digital marketing partner with capabilities spanning the entire digital ecosystem. The scope will include strengthening brand discovery and visibility across traditional and AI-powered search through AEO and GEO; driving full-funnel digital marketing and performance media; building CRM, marketing automation and data-led consumer engagement; and developing an integrated content ecosystem across social media, creators, UGC, short-form video and regional platforms. The agency will also be expected to leverage emerging technologies, agentic AI and intelligent automation to enhance marketing efficiency, optimise campaigns and drive measurable business growth. The brand activation mandate will focus on experiential marketing, product launches, sampling, consumer education, community engagement and innovative guerrilla marketing. The agency will be expected to deliver scalable, pan-India activations that connect offline experiences with measurable digital journeys, qualified leads and downstream sales.
