General
12h ago EN
ReBid adds ChatGPT Ads activation and analytics to marketing platform
ReBid has added ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform, allowing brands to manage ChatGPT advertising alongside other digital channels. The capability includes campaign activation, management, performance analytics and insights for ChatGPT advertising. Marketers can manage ChatGPT alongside channels including Google, Meta, LinkedIn, X, Snapchat and DV360 through its platform. The platform brings together campaign data, performance signals and cross-channel information to help marketers track and compare advertising performance across channels. Commenting on the development, Rajiv Dingra , Founder & CEO, ReBid, said, “AI is fundamentally changing how consumers discover information, evaluate brands and make decisions. Advertising within AI-powered environments will become an important part of the marketing mix. With ChatGPT Ads activation and analytics now integrated into ReBid, brands can participate in this emerging ecosystem while maintaining the same level of transparency, measurement and optimization they expect across their existing digital ad channels.” The new capability allows brands to activate campaigns on ChatGPT, track campaign performance alongside other digital media channels and combine ChatGPT advertising data with broader media and customer data. It also provides tools to identify performance trends, compare channels and assess the role of AI-led advertising within the wider media mix. ReBid’s Agentic AI platform connects campaign planning, activation, analysis and optimisation, allowing marketers to view performance across individual campaigns as well as emerging channels such as ChatGPT. Dingra added, “The next evolution of digital marketing will not be limited to search engines, social platforms or traditional media environments. As AI becomes a new interface between consumers and brands, marketers need the ability to activate and measure these new environments with the same rigor as every other channel. ReBid is building that connective layer between emerging media, data, intelligence, and human expertise.”