Get latest articles and stories on Business at LatestLY. New Delhi [India], October 15: Myntra today announced the full rollout of its affiliate commerce programme on Instagram, becoming the first lifestyle e-commerce platform in India to do so in partnership with Meta; enabling creators to tag Myntra products directly within their posts and Reels. This marks the next phase of Myntra’s creator-commerce journey with Meta, following the Facebook integration that went live in June under the Flipkart Group’s partnership with the platform. Myntra has seen over 1 million sign-ups on Instagram in just a month with 200K creators having created content already. Combined with 1.3 million signups with 650k+ active creators on Facebook, this gives an early read on how quickly creators are adopting the format to connect with their audience and turn content into commerce.
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