Gen Z is changing the way India thinks about money, success and spending. Speaking at the Storyboard18 Global GenZ Summit, Edelweiss Mutual Fund MD & CEO Radhika Gupta said the generation is more financially aware, willing to take risks and increasingly focused on “optionality” rather than ownership. Mercedes-Benz India CEO Santosh Iyer said young consumers are willing to pay for premium products and experiences without feeling apologetic about it. Financial educator Sakchi Jain added that Gen Z is balancing aspiration with investing, discounts and financial goals—challenging stereotypes of impulsive spending.
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